Like any other digital marketing discipline's strategy, social media advertising requires careful consideration of the buyer journey and purchase funnel. Building funnels within any advertising management platform can be less than intuitive and seem like a job meant only for digital savvy professionals. In this article, Screen Pilot Social Media Manager Arielle Rubenstein will walk through the high-level planning steps necessary to create a successful Facebook advertising funnel to get you started. From audience targeting to bridging the gap between brand awareness and retargeting to budget management, these five steps will optimize Facebook advertising strategy to fit any goal - for any hotel marketing team. READ MORE

Looking to solve the social media puzzle, but don't know where to start? Mimicking or copying other Instagram or Facebook accounts that have lots of followers is not going to give your property the results you're looking for. To see real social media success, create a plan tailored to your property or hospitality business by Finding Your Why. Define the unique social media why that inspires people to follow you and keeps them coming back for more. Learn how to define your why and how to use gamification, user-generated content and hashtags to reinforce it across the social media realm - growing your followers and engagement, and driving more customers your way in the process. READ MORE

Reputation used to be word of mouth, recommendations and built over years of hard work and professional behavior. Today, thanks (or not) to social media, reputation can be built in very short time (see ''influencers'') and destroyed as quickly. Needless to say that your online behavior is as important as your public one. Ensure you follow these basic rules to not fall in the sea of sameness. I am not an expert, and neither I want to be, but I want to share what helped me become a trusted and respected hotelier. READ MORE

Mobile labor management tools promise hotel managers the ability to schedule staff and monitor performance in real time, on the go, while providing the open communication channels that are crucial to keeping a millennial workforce motivated. This article takes the real-life example of a leading hotel management company that is using mobile across its properties and includes interviews with several of its managers to see if-and how-going mobile has impacted their ability to manage and engage staff. READ MORE

The advent and dramatic improvement of internet connectivity gave way to a plethora of new businesses and forever changed the way existing businesses and their customers connect. Smartphones have since given way to a new group of businesses and, in many cases, allowed for even deeper and more seamless connections between businesses and customers. As the technologies continue to improve and open platforms allow for consistent innovation by numerous companies, all industries are embracing these changes and continually looking for new ways to leverage them to improve their customer experience. READ MORE