A growing number of brands and businesses are using social media to tell a more authentic story and to connect with consumers of all demographics. Social media marketing for businesses means more than just posting content on these platforms but its more around building trust and forming meaningful long-term relationships with their audiences. 2018 was an interesting year with several opportunities and saw the rapid growth of live and dynamic content across social channels. As 2019 kicks off we are going to see another year when social media use and adaption will grow and engagement between users will be key to drive the use of the platforms. Hotels can leverage this opportunity to connect with guests and deliver meaningful experiences which eventually will lead to better outcomes for their business. READ MORE

General Manager, Ryan Kunzer of The Duniway, a bold lifestyle hotel located in downtown Portland, OR, comments on the changing city that celebrates the independent and progressive spirit for which Portland is best known. His leadership at this uniquely modern property boldly sets the stage for conversations between urban cyclists, entrepreneurs, locals and travelers alike. Ryan shares his views on the maturing city and why visitors should stay at The Duniway to unwind and recharge when visiting the city for business or pleasure. READ MORE

Charting a path for growth is an enviable and exciting journey for any hospitality organization. It takes a bold, yet careful blend of vision, strategy and technical expertise in a wide variety of areas, including property identification, financing, human resources and organization building, and day-to-day hotel operations. Regardless, as in all successful business endeavors, this journey ultimately depends on the relationships of trust and mutual benefit, with everyone from investors and brand partners to our staff, that we cultivate and secure along the way. READ MORE

Creating original content is imperative in order for your brand to stand out; however, curated content is equally important. If it does not already, user generated content (more commonly referred to as UGC), should play an integral role in your social media content plan. User generated content is an essential part of content curation and easy to come across if you know where to look and how to encourage guest participation. Not sure where to start? Encouraging guests to share their stories is easy if your hotel team implements these three methods. READ MORE

Today, hotels are keenly positioned across social media to attract Generation Z and Millennials to drive new and incremental bookings to their property. This younger generation is highly influenced by social media when choosing their next weekend getaway or vacation. Hotels have to be part of the social conversation to drive revenues with these younger generations. The following article highlights opportunities for hotels to connect with these younger travelers by developing an overarching strategic approach, building break-through social content and aligning to an overarching measurement strategy. READ MORE