Impactful spa wellness is all about the approach, and that approach begins with self-evaluation. By answering three equally important questions - 1. How does our mission connect to our menu? 2. What do our guests really need? 3. How does my treatment menu advance our guests' wellness goals? - spa industry professionals can identify what's working, what's not working and how creative ways of integrating modalities can help guests along their wellness journeys. With the right modeling and encouragement of physical, mental and nutritional well-being, your clients will have all the tools they need to start new, healthy habits today. READ MORE

Wellness has been adopted by consumers with a passion that doesn't show any sign of slowing down. It has moved from niche to mainstream and millions are being invested up and down hotel value chains. Where spa is often eliminated from the urban hotel model due to space allocation and return, wellness has the potential to be a different value proposition. The days when location and cost were the only factors hotel guests considered when booking a hotel are fading rapidly. For an increasing number of guests another crucial factor in helping them decide where to stay; wellness! READ MORE

Trends in the wellness market are showing that the lines between Medical Spas, Resort Spas and Destination Spas are beginning to blur. Aside from spa amenities like tennis courts, lap pools, hydrotherapy circuits and lifestyle-shifting spa treatments, some Resort Spas are taking on the characteristics of a Destination Spa by offering a variety of exercise classes, wellness lectures and global therapies like acupuncture, cupping, sound baths or even full day wellness retreats. Likewise, some Medical Spas are taking on the natural wellness concept by blending natural therapies with their minimally invasive medical procedures and advanced skincare rejuvenation services in a relaxed atmosphere of a spa-like environment. READ MORE

According to the Global Wellness Institute, Wellness tourism is forecasted to grow at an average of 7.5% through 2022, considerably faster than the 6.4% growth estimated for overall tourism. The spend will hit $919B, with 1.2B trips taken annually, by 2022. Wellness travelers are high-spending, high-yield tourists. International wellness tourists spend 53% more than typical international tourists and domestic wellness tourists spend 178% more than average domestic tourists. Hotel spas must evolve to attract these travelers. Kristi Dickinson, leader in industry innovation, makes the case for educating guests on the wellness lifestyle and securing a lifelong relationship and revenue stream. READ MORE

As ever-increasing numbers of guests adopt a wellness lifestyle, resorts, tour operators and travel agents are incorporating various elements of wellness into their product and service offerings. Resort Wellness Encounters provides an expanded vision to elevate, influence and inspire guests to an immersive encounter of enlightened living. Guests no longer want to be passive and adhere to the resorts rigid programs of yesterday wellness, as guests become empowered they want to design their own experiences, learn about the local culture, flavors, and healing traditions, creating their personal authentic journey that redefines wellness through unique moments and memories. Today the where, when and how are the new variables of the new hospitality matrix. READ MORE