New and, sometimes, complex technologies are impacting almost every area of hotel operations and management, from the C-suite to frontline staff to guests. Their adept use can improve operational efficiencies, enhance the guest experience and boost the bottom line. However, there is a lot to choose from with new concepts and technology solutions appearing, it seems, daily. The successful implementation of these new technologies relies on a smart approach to their identification, assessment and purchase. READ MORE

You pay close attention to what your hotel looks like. You listen to what your staff has to say. You encourage – and respond to – guest feedback. When was the last time you listened to your hotel? What does your hotel sound like? Listen up for ways to engage the most underutilized of the senses in the hotel industry, sound. When you focus on the music in your hotel you won't just get the reward of sweet sounds, you'll also like the result of its impact on guest satisfaction, brand loyalty and how that all looks on the bottom line. READ MORE

"What happens in Vegas Stays in Vegas" may help save relationships, jobs and reputations by hiding mistakes made by visitors to Sin City. It does little to protect the global hospitality industry from repeating the same mistakes made by hotel properties. Las Vegas-based Forte Specialty Contractors CEO Scott Acton takes a look at the design successes and failures in a city where hospitality properties are punished by high-energy, high-occupancy conditions that accelerate wear and tear and provide quicker assessment of design decisions. This article shares what Forte has learned in this hospitality-design laboratory and shares best practices with the industry. READ MORE

Is an automated external defibrillator (AED) on the guest list at your hotel? Currently, there is no federal mandate requiring hotels to have AEDs. However, a recent Harris Poll found that 69 percent of Americans believe hotels should have an AED installed. In the U.S., there are 350,000 out-of-hospital sudden cardiac arrests (SCA) each year, and 90 percent of out-of-hospital SCA events are fatal. AEDs, however, greatly improve a person's chance of survival. This article explains the need for AEDs and includes steps for implementing an AED program at your property. It could help you earn more business and more importantly, potentially save a life. READ MORE

Launching a new social media channel can be daunting. Whether debuting a brand new property, renovating an outlet or seeking to expand existing hotel channels; it is important to develop a strong brand voice, leverage influencers, curate content and consistently engage with users. Guests follow the property social media handles to learn more, engage with the property, and share their experiences with friends and family. Developing and maintaining strong social media channels are a critical part of brand reputation and guest engagement. READ MORE