When a hotel owner/operator and spa operator are considering uniting at a particular property, there are many things to consider in the relationship. If your spa is a non-branded spa, the potential advantage of locating within a flag hotel would be the association and draw of the hotel flag. There is no doubt that a successfully branded hotel will build strategic awareness for a fairly unknown spa brand. In this scenario it is imperative that the spa company values and service level closely match the hotel brand. Horst Schulze, Founder and CEO of West Paces Hotel Group, told me, "Your brand is your promise." If the brand, or promise, is consistent within the hotel group or chain, then the spa owner/operator may feel comfortable that there will be a consistent relationship regarding the support of the promise to the customer throughout the hotel's relationship with the spa. It is critical for the spa company to confirm this commitment. With this alignment there are many positive influences and outcomes for both parties. The closer the match of service levels for the spa and hotel, the more successful the relationship of brand to profitability for both. Without this, it is equally damaging. READ MORE

Concerns And Strategies To Protect Your Core Concept When Growth Slow Down And Retraction Is Necessary. As the hospitality industry continues to grow, many companies - private and public - are contemplating further expansion. During the exuberance of growth, many successful businesses (those in the hospitality industry being no exception) fail to consider how the commitments they are making today that may restrict them in a cooler market. It is as important to implement sound business and legal plans - hedging if you will - in good times as it is in bad ones. READ MORE

The hospitality industry is particularly susceptible to minimum wage violation because of the unique compensation methods used industry wide. Minimum wage violations can result in potential civil litigation which can be both costly and time consuming for an employer. As a result this article attempts to highlight various issues surrounding minimum wage compliance. READ MORE

The recent trend in spa management is branding. Based on the theory that a spa placed in the hotel is similar to its restaurant and can be easily franchised, managed, replicated and implemented hotel chains are buying up brands to secure that their franchise will have a well known option for its spa choice, not unlike putting a Starbucks in the lobby. While this seems like a logical option to an unmanageable problem, spa-goers might not want a cappuchino like all of the rest. Especially when choosing to opt for down time, a moment away or an hour of pleasure while on holiday. However, the jury is still out on how brand frachises are received within hotels. Further, just as restaurant franchises developed over time until the formula for creating a restaurant chain of any type was free from error, spa chains will evolve and adapt until they become the the types of facilities that are enjoyed by hotel guests as well as serve the purposes of the franchise. READ MORE

Having a spa in your hotel is nice but the spa doesn't stop at the spa's entryway. To truly embrace the spa experience and market that experience to your clients it is necessary to also have spa amenities in each guest's room. I want to share some personal notes with you before I launch into ideas for enhancing your hotel. I travel extensively. One of my favorite hotels is the Westin. Why? They have the best pillows on the face of the earth! Their bedding is extra opulent and after a day's worth of consulting or training this tired head appreciates that extra fluffy pillow. READ MORE

A decade ago when the spa concept was just becoming popular in the United States and hotels were essentially devoid of adequate health and beauty facilities, many lodging establishments settled for taking a loss with their spas. Spas were thought to be amentias that put "heads in beds." Like having a sizeable indoor pool, fluffy pillows, plush carpeting and a complimentary cocktail at happy hour, spas were thought to attract more of the core business which is lodging guests. Interestingly, no element of this equation really worked...for any of the players. Hotels put in spa facilities in all sorts of shapes and sizes from ultra posh to the ultra Spartan. Some hired the management of the spa out to expensive specialty services, while others had their Food and Beverage manager oversee the new area. Spa-goers started the '90's off fairly confused about what to expect from a spa facility and wound out the decade by becoming more and more demanding. Hotels did what they do best; they marketed their facilities showing off the new amenities in glossy brochures and interactive websites, on television commercials and through travel agents. What started as a na"ive and well-intentioned foray into more comprehensive amenities and customer service, turned into a money hungry monster. An unchecked, mismanaged, unruly monster turned lose upon the masses. READ MORE

Creating a hotel spa that attracts and enhances a guest's experience is not as hard as one might think. The guests experience at the property should be comprehensive, seamless, and without a flaw. This means that each step of the way the guest should be surrounded in theme and consistent branding. While many hotels are still not giving their spas the attention they should some hotels are creating a spa brand that is unique, able to stand alone as a profit center and bankable as an extended product. READ MORE

The city is Little Rock, Arkansas. The catalyst for an unprecedented Little Rock tourism boom is a library. Known in Little Rock as the William J. Clinton Presidential Center and Park. It is an attraction unique to the presidential library system, because it's not an attraction at all; it's a destination. The Peabody Little Rock, which opened a few years before is the bookend to this National Treasure. The meat in this sandwich is the wonderful River Market District, which is very pedestrian friendly and connected by a wonderful trolley system that is a throwback to days gone by. The triple treat of the Peabody Little Rock, William J. Clinton Presidential Center and Park and the River Market District have placed "La Petite Roche" in the hearts and minds of both meeting planners and leisure travelers alike signaling a new age of tourism in what is being described as the "New South". READ MORE

Without wanting to undermine application of the dictum, "The customer is always right"-invaluable in gracefully resolving genuine customer complaints from guests who are merely poorly served, cantankerous, or difficult...even if they do often embellish their complaints with hyperbole for effect-I feel the time is ripe for a counterattack on those whose intent is not to right a wrong but who make a habit of trying to obtain something for nothing. For such is the definition of a criminal, whether bopping one on the head and running off with one's wallet; "making" vast fortunes through hedge funds and other manipulations of virtual money at the expense of the actual, physical economy; or hopping from one hotel to another without exchanging the valuables required to pay the wages and bills. READ MORE

No matter what your guests are in town for -- whether it is a convention, an educational workshop or an awards event - professionals in the hospitality industry have a chance to make a lasting impression on a large group of people all at once. Regardless of the program or career-related benefits of these events, planners know that attendance is at its highest when professionals have the opportunity to travel to an interesting destination offering a truly unique experience. And, while actual location plays a role, planners value even the little things like one-of-a-kind hotel giveaways or room amenities that will make their attendees' visit memorable. Guests and meeting planners respond well when the venue's staff pays extra attention to detail and goes above and beyond the call of duty to ensure repeat business. READ MORE

How can you, as a hotel executive, minimize the impact of snow on operations? The first step is to make snow and ice removal a top priority year-round, not just when the weather starts to turn cold. Hotels that experience the best snow removal efficiency are those that begin lining up contractors in the summer and fall. These hotel executives recognize that the best snow removal teams require a comprehensive knowledge of their parking lots - and traffic patterns - before it is buried under a mass of the cold, white stuff. READ MORE

Chances are you have rarely - if ever - heard love associated with any business, let alone the hotel business. The "L" word is too warm, too fuzzy, and too mushy. Business has to be hard-nosed, bottom line oriented. Right? Well, maybe that has been true in the past. But all that is beginning to change because consumers have changed. They are far more sophisticated and more demanding; they are no longer content just be satisfied. Your guests want to be WOW-ed. They want a great hotel experience. They want a relationship with the hotel brand to who they give their business. They want to love you. READ MORE

Turning rooms into havens for spa pleasures is quickly becoming a way to generate additional revenue both within and outside of the immediate realm of your property's spa. Assuming that you are doing everything correctly to drive your spa, the suite is the next untapped and obvious choice to mix things up a bit. Promoting the spa suite concept is rather easily done but must be comprehensive to include guests, parties, corporate events and local guests simply looking for a new spa excursion. The best way to define your method of attack is to literally org-chart the pathways that lead to the ultimate sale to the guest. READ MORE

The power of a well-executed public relations plan can go a long way in promoting your brand, telling people what you are doing, and ultimately driving business to your hotel, all with more credibility than advertising and at a fraction of the cost. Building a relationship with your public relations team will allow you to be successful in these goals and bring you the fifteen minutes - and more - that your hotel deserves. What is public relations? Most immediately associate it with media relations, working with journalists to secure coverage about your hotel, a significant part of any public relations plan. On a greater scale, public relations encompasses all of your "publics," including new and repeat guests, employees, media, community and vendors. READ MORE

If you're like most hotel and resort developers, it is likely that your site(s) already have or will have a reasonably sophisticated exercise or fitness center for your guests and/or members. But have you considered adding spa services as well? Growth in the spa industry over the past five years has been dramatic to say the least. A few statistics are worth considering. The spa business is today the fourth largest leisure industry in the U.S. with over $11 billion in annual revenues. There are an estimated 12,000 spas in the U.S. (inclusive of resort and hotel spas, day spas, medical spas and destination spas) which is up 25% from only three years ago. Consumers can now find spa treatments at hotels and resorts, doctor's and dental offices, health clubs, airports, cruise ships and malls. Women account for slightly more than 70% of the market, but spa utilization by the male population has been growing at a rapid rate during the past several years. Currently, about 20% of all spa goers are 55 years of age and older, but the average age of the spa consumer is 40. READ MORE