These are the best of times, and the worst of times... With spa and wellness industry data showing record numbers of visitors and revenues, increases in guest demand and therapist utilization are being offset by labor shortages of licensed massage therapists and estheticians, causing decreases in room utilization. What are spa businesses doing with those unused rooms to generate revenue during this workforce challenged time? Michael Tompkins, partner with Hutchinson Consulting and Past ISPA Chairman, discusses new trends showing up in the market to enhance revenue maximization in today's spas. READ MORE

While the core of revenue management remains constant, it can be maximized to drive growth in other areas like food and beverage, golf – especially the hotel spa. The spa appeals to a variety of travelers, from the guest on vacation to professionals in need of an hour of relaxation on a business trip. In this article, hotel revenue management expert Marcella Trujillo shares her best tips and strategies for applying the process to increase revenue and financial success at hotel spas. READ MORE

Millions of dollars each year are spent on launching the finest spas the world has to offer. Yet time and again, these sumptuously-designed spas with world-class amenities and fantastic technicians begin to struggle shortly post-launch. There are several reasons why these properties start to under-perform so quickly, but the number one reason that we've seen over our 20+ years in the business is a lack of standards training from seasoned professionals. The spa industry is built on wellness, compassion, beauty, and relationships – and successful leaders in the industry have a passion for all these things. Passion alone is not enough for success in this business, however. Successful operators excel because of training. READ MORE

As people face challenges throughout life, they often need a restart button or something to give them a new, fresh perspective. Whether it is an illness, a divorce, a death, a job promotion or change in career, a new baby or a new relationship…life is hectic. Wellness travel helps to put life into perspective and find healthy outlets to make the most of a situation- creating a very fulfilling experience. Many guests find it beneficial to schedule these "resets" multiple times a year because of the difference they feel afterwards. READ MORE

Artificial intelligence will never replace the warmth and welcome of personal interaction; however, in the hospitality industry, it can be an effective tool to enhance the guest experience. AI can help smooth out touchpoints and anticipate guests' needs. While the guest is at the center of any hotel or resort experience, AI can also benefit brands with back-of-house efficiencies like improving supply chain, staffing, scheduling and more. Used correctly, AI has the potential to vastly improve the hotel guest experience. It is a tool that can make hospitality brands more profitable, but only as a complement to the human touch. READ MORE