Revenue management professionals have been talking about 'Total Hotel Revenue Management' for well over a decade. There have been multiple presentations and academic articles on Total Hotel Revenue Management, yet based on the research we have conducted, our observations and conversations we have had, not too much progress has occurred. The question is why have hotels been so slow in achieving the goal of Total Hotel Revenue Management? In this article, we discuss some of the obstacles and impediments to success and offer some suggestions and proven tips for success. READ MORE

The old thinking of hotel revenue management within the silo of revenue per available room may have been acceptable in the past, but times have changed. No longer is it adequate to measure success through key performance indicators such as RevPAR or TrevPAR. Today, hotel revenue managers must look through a different lens finding innovative ways to produce profit in all areas of hotel operations, demonstrating ROI to ownership. In my article you will see how creative opportunities to grow profit exist all over your property; they are just often overlooked. READ MORE

Hotel executives find that knowledge management is the in the forefront of success. And knowledge management could be the most important component of success in this ever-changing business environment of today. This, by far, is why some hotels are successful and some are not. The key take-away for hotel executives is that knowledge management is a resource that enables hotels to solve problems and create value through improved performance and it is this point that will narrow the gaps of success and failure leading to more successful decision-making. READ MORE

William Toth, Spa Director at the brand new St. Somewhere Spa at Margaritaville Resort Orlando discusses trends in the spa industry in 2019. As consumers become more educated on the capabilities of resort spas, products and treatments, industry leaders are looking to find differentiators. What are consumers looking for? Current trends can be broken down into four factors. They are facilities, experience, services, and results. Especially for those wishing to make their spas a part of their revenues or profit, since spas surely add to the profit of a hotel, all of these factors should be considered. For that reason, this article will focus on those factors as a guide towards a successful spa. READ MORE

Traditional goals for business conferences include Education and Learning, Sales and Business Development, Networking; Team Building and Industry Innovation. But meeting planners have been focused on a new trend in recent years: Experience Creation. And in that endeavor we are seeing amazing new technology applied to creating unique and inspiring experiences for meeting goers. In this article we will explore some of the latest technological developments and methodologies, including Virtual Reality (VR), Augmented Reality (AR) and Holography, as they apply to the enhancement of all of the aforementioned meeting goals. READ MORE