Wise employers recognize a culture of wellbeing is core to sustainable success. With the rise of wellness offerings within the hospitality industry, thriving employees are key to presenting the best service to ensure satisfied customers and guests return again and again. After all, overworked, overwhelmed, and unhappy employees won't be at their optimal to deliver quality service, eroding customer satisfaction. In the growing wellness movement, the key to profitability doesn't just lie in the bottom line; it lies with leaders who are committed to wellbeing, in themselves and their teams, and a thriving culture that goes far beyond ROI. Wellbeing Leadership has become a must. READ MORE

In segmentation and motivation modelling, hotel spas follow the standard approach – Doing their best to understand what current and prospective guests may be looking forward to in regards to wellness. While it is imperative to understand what their guests want, they also need to know what guests do not want. Many customers do not always make decisions based on what a certain spa treatment does or skin care product contains, but rather often, what it is not! Does this represent a 'reverse logic' of the same approach or do hotels spas need to revise their business models completely? READ MORE

So, you want to be a high-performing hotel revenue manager, but how much should you understand about analytics, and how much can be left to the scientific experts and automated technology solutions? Well, does being a safe, efficient driver really depend on that much technical knowledge of what's under the hood? Sure, you should probably know where to put the gas, but it's the mechanic we trust to effectively diagnose and repair major issues, and there's an entire history of trial-and-error innovations built into your vehicle that make it into the advanced machine you rely on to get from point A to point B. READ MORE

Power anomalies don't take a summer vacation. From heat waves to hurricanes, wildfires to monsoons, there is no shortage of disasters waiting to wreak havoc on critical hotel systems between the end of the school year and Labor Day. But with the right approach to power management, hotels can ensure system uptime if disaster strikes, keeping guests protected from the complications of summer blackouts. This article will explore some of summer's greatest threats and offer steps to prepare for power outages that could adversely affect business operations. READ MORE

The most effective revenue managers are pros at nuance and experimentation, looking for patterns and trends that inform their strategy. The ideal setup includes technology that automatically analyses local market demand data alongside pricing data, and puts it in a visual, approachable format. But what are the key factors that drive hotel revenue? In this concise article, we review eight or nine themed clusters that can guide your thinking, including: your compset, as part of your pricing strategy and demand analysis; other demand factors; channel management; promotions and discounts; competitor benchmarking; reputation management and rate parity; employee engagement; and digital and metasearch advertising. READ MORE