
Early adopters of technology often force competitors to ramp up their technology investments to stay relevant. This scenario is playing out in the hospitality sector right now, where forward-looking companies are upping their technology game and causing others to do the same. However, the existence of technology that can improve the customer experience (CX) is no guarantee that it will be widely adopted. The challenge for the hospitality industry is meeting consumer expectations while ensuring that investments in CX make financial sense. This article discusses both how technology can improve CX – and what's holding companies back from adopting new technology. READ MORE