
Generation Y, The Millennials. Generation Next - These are just a few of the names attributed to the generation born between 1980 and 1999. Millennials, now 19 to 39 years old, were the first to grow up in a digital world, they are the so-called digital natives. To put an entire generation into one category is a crude generalization, however, this generation does share various characteristics. They are characterized by an absolutely experienced approach to the World Wide Web and social media and they not only use but master all of the advantages of the digital world. This article will explain what Millennial "Bleisure" travels expect from the hotel industry and why independent hotels are the perfect match. READ MORE