For hoteliers, meeting planners are a crucial audience. Planners have the power to direct hundreds of guests to a hotel, often for several events a year. To attract planners (and their business), it's important that hoteliers understand their needs and expectations - especially when it comes to technology. Here, MeetingPlay CEO Joe Schwinger shares some insight into event technology trends in 2020 so you can better prepare your hotel for meeting planners' evolving expectations. READ MORE

An evolving array of tools and services led by smartphones is fueling the modern travel experience. From pre-trip dreaming and planning, booking and the travel experience, to the post-trip journey home and sharing, mobile technology plays a pivotal role in modern tourism. Start to finish, all of these touch points represent opportunities where travel suppliers and service providers can build brand awareness, enhance engagement, and add value for users. By leveraging evolving mobile technologies, the travel and tourism industry can continue to place the focus on creating an enhanced guest experience, prioritizing specific needs and desires to ensure the traveler's experience exceeds their expectations. READ MORE

As we look forward to the next decade, I've been picking up the phone (I know, very retro) and meeting face to face (… yes, really) with some of the professionals who, like me, have forged a career against the backdrop of an asset heavy industry dominated by suits and on the back foot when it comes to innovation. This is the beginning of a series of interviews, paraphrasing proper conversations with people I respect. The "plat du jour" this week is role models, mentors and sponsors with an inevitable garnish of technology, product trends and climate change. READ MORE

The hospitality industry is grappling with challenges that shouldn't come as a surprise to anyone: A labor shortage, demanding customers and profit pressure. At the center of these issues, managers who oversee the complexities of hotel staffing must decide how to schedule employees based on the daily needs of the business and complying with rules and regulations that impact their decisions on a daily basis. For this reason, managers need a support system designed to ensure compliance and full utilization of their labor resource. This byline will examine how technology is the solution for an optimized workforce. READ MORE

There's a dirty secret in our industry that no one is talking about (at least not publicly). There are attribution thieves within our midst, and they're taking too much credit for your bookings. While I don't think that (in most cases) this is a nefarious plot, it is still causing dollars to be invested in the wrong initiatives due to the proliferation of misinformation and the use of flawed attribution models. In this article, we take a look at ways that hotel marketers can fight back by being armed with knowledge, a willingness to break out our critical-thinking hats, and calculators. READ MORE