Hurricanes define you and your business. They test everything from physical to mental preparedness. During times of crisis, those in the hospitality industry act as caretakers. Guests and staff are reliant on solid and strong leadership to feel safe in the face of these growing storm systems. Communicate. Stock up on necessary foods and goods. Secure your hotel. Above all, be patient and have endurance. Do anything and everything to prepare your properties, your guests, your staff and yourself for the unknown. Don't try to predict what the storm will do – it's almost impossible. Just monitor and prepare for the worst but hope for the best. READ MORE

While it is undeniable that there is a tremendous amount of data generated throughout the guest journey, for the vast majority of Hoteliers data analytics still remains an unexplored and overlooked domain. Most of the time they will find themselves trying to find the right balance between improving guest satisfaction and increasing profits. With both competition and customer requirements growing, they would generally rather focus on guest satisfaction than crunching numbers and data. The aim of this article is not to provide a review of current data analytics and technologies associated with them, but it rather focuses on what data & data analytics is all about, what makes incorporating them so important. READ MORE

In the hotel business, there are few topics hotter than revenue management. Here is a helpful guide to position your people and your properties for success in an increasingly bottom-line-driven industry that actually demands looking beyond the bottom line. With powerful and sophisticated new tools comes new techniques, new possibilities, and new ways of looking at old challenges. Doll Rice, Vice President of Revenue Optimization at Prism Hotels & Resorts references shifting ownership perspective, technology and dependence, culture clashing and today's trends to go beyond the bottom line. READ MORE

Love them or hate them, OTAs likely drive a substantial number of heads-in-beds to your property. That's not a bad thing, especially when it comes to driving first-time guests. The problem is that far too many hotels aren't putting their best foot forward when it comes to converting first-time OTA bookers into repeat guests who book via a direct channel. This article looks at some simple and effective steps that you can take that will ensure each and every OTA booker wants to return to your property and that they are much more likely to do so by booking direct the next time. READ MORE

A spa's treatment menu is the primary piece of communication with guests and is so much more than just a listing of offerings. It tells the story of the spa's brand and makes a promise of the experience. The spa menu and related pricing is a critical tool to ensuring your spa thrives. Savvy spa directors go beyond simply designing a menu by thoughtfully engineering it. Menu engineering is widely used in food and beverage, but other departments can utilize this valuable tool as well. In this article, we will review how to develop a menu engineering strategy and special considerations which are unique to spa. READ MORE