
From bespoke fashion to technology that adapts to individual biometrics to cars and homes designed to their owners' specific needs and wants, customization and personalization are synonymous with luxury and cutting-edge innovation. Increasingly, hotel brands and any company associated with travel are having to address this ever-growing trend. CallisonRTKL's Hospitality Sector Leader Clay Markham weighs in on the trend for customizable travel, how it works from a design perspective, what technology makes it all work, and what kind of personnel and skills the hotel of the future will need to succeed. READ MORE