Over the past few decades, the environmental movement in the U.S. has gained quite a bit of momentum and started to impact more facets of everyday life. Spurred on by the interconnectivity of the internet and social media, consumers have become more demanding of their favorite companies - they want those brands to echo their own social and environmental values. To prioritize the energy efficiency that consumers demand, companies will need to make some major changes. While overhauling your organization to be more environmentally friendly sounds daunting, these changes don't need to interrupt daily operations or break the bank. READ MORE

During the height of the "green design" craze, hotel RFPs fairly regularly required their buildings to receive some level of L.E.E.D. accreditation. As the general public became increasingly aware of the climate changes happening around them and their own carbon footprint, they started to consider how their own actions contributed to the environment they inhabited. Hotel owners quickly tried to capitalize on the growing market segment. New hotel brands, such as Element, were created specifically for the environmentally-conscious guest. After approximately 10 years or so, it seems like a reasonable time to step back and ask the question, was all the hype for "green design" worth it? READ MORE

Identifying, recruiting, hiring and training new workers are expensive, time-consuming propositions for hospitality groups these days. As hoteliers work to find enough qualified workers, there is no one answer in understanding and appealing to the moving target of what motivates an ever-changing employment pool, including those who already work with an organization. What are we to do? This article considers some approaches to finding those workers we need to operate quality properties, care well for guests and develop meaningful, profitable organizations that are poised for growth in a highly competitive economy and industry. READ MORE

Timeshares and vacation clubs are working to determine what their next product sets should be in order to attract younger buyers. The industry as a whole has consistently increased its revenues over the past decade, but many believe this has been done on the backs of existing owners. There is still a generational disconnect between the product, the marketing and sales processes, and today's younger buyers. The problem for operators is that many are using decades-old acquisition and sales models to reach today's generation of buyers, who are less willing to make big financial or ownership commitments. READ MORE

From self-driving cars to wearables and virtual reality, technology is infused into our everyday lives. Not only has it made our lives easier, but it has significantly shifted consumers' desire to an expectation for technological integration. Whether it's at the office, in an apartment community or their next hotel stay, consumers want the convenience and connection modern technology provides. This concept is already reshaping residential and multifamily communities nationwide and developers are integrating automations into their properties and design process that hoteliers may want to apply in order to curate a seamless and memorable guest experience. READ MORE