With a long tradition in service excellence, razor-thin, cyclical margins, and a complex ownership/management structure, hospitality has been slow at adopting technology. Today, hospitality companies must embrace new advancements in technology, if they want to remain competitive. Guests and employees expect the same level of digitalization in a property, which they've become accustomed to in their private lives. To adopt technology that sticks and adds value to the organization, there are a few things hoteliers need to consider: return on investment, making sure the technology stack combines into a cohesive ecosystem, have a strong employee adoption strategy and finally have the ability to measure success. READ MORE

Consumers have embraced voice technology with a high adoption rate in homes in the USA. The end result is that hotels moving forward are seriously looking at this technology. In a recent study of technology investments in 2019 30% of hotels stated they were going to invest in voice technology in 2020. With more than 100 Hotels having made the investment to date the feedback is that the technology is driving new revenues by making guests aware of, and removing the friction to engage with, high margin amenities and services. READ MORE

Hoteliers can leave no stone unturned in this extremely competitive business environment, and a key weapon in our arsenal is technology. Mobile technology, in particular, is in a constant state of flux and continuously unlocking new opportunities to boost marketing efforts and improve the guest's experience. There are a few exciting advances in mobile tech that hoteliers can look forward to employing as mobile and 5G come together. Though as these innovations develop, it's important to take a step back and recognize how users from different generations will perceive and interact with these new marketing tools. READ MORE

Along with real property, equipment, furniture, fixtures and inventory is an oftentimes overlooked asset class: your hotel's intellectual property. No less valuable than these more tangible assets, your IP-brand name, proprietary systems, trade dress and unique designs, to name a few-has untold economic value that serves as a safeguard against infringement, increases the worth of your business, and can be exploited if and when you seek to sell, in whole or in part. But this is only true if your IP portfolio is properly protected by way of trademarks, copyrights and patents, depending, of course, on the particularities and nature of the IP in question. Intrigued? Read on. READ MORE

Millennials, categorized as those people born between 1981 and 1996, have been described as possessing a whole range of shared characteristics and behaviors. In this article we will look at how this generation is impacting the hospitality industry and how hotel design is evolving to attract this rapidly growing traveling customer segment. Hotel companies, developers, owners and operators are developing new brands and reimagining existing brands to cater to this explosive new market. To attract this expanding customer base, new hotels need to address Millennials' preferences for personalization, social media, cultural context, wellness, cutting-edge technology and communal public spaces. READ MORE