Sam Moon Group's latest hotel development is the JW Marriott Dallas Arts District hotel in downtown Dallas, which will be the first JW Marriott hotel in Dallas. The 267-key hotel will be located at 2000 Ross Avenue and will join the Dallas Arts District, the largest contiguous urban arts district in the nation. The hotel's resort-style amenities, food and beverage options and luxurious rooms with sweeping views will draw visitors and residents to the new destination. The JW Marriott Dallas Arts District hotel is projected to open February 2022. READ MORE

Hotel operators may consider it wise to sign contracts with multiple vendor partners, but who benefits from this strategy? Hoteliers who are juggling conflicting relationships and a tangled web of tools? Vendors who lack access to each other's data, only seeing a piece of the operations puzzle? Or travelers, whose needs are ever-changing? The reality is that a strategy tapping the tools of multiple vendor partners may provide peace of mind for hotel operators, but it also creates an environment that often hampers growth rife with inefficiency. In order to remain competitive, hotels need to reflect on existing partnerships now. READ MORE

If managed strategically, social media can serve as an early warning system, alerting hotel managers of guest concerns and dissatisfactions before such guest discontent mushrooms to the point where it can seriously damage a hotel's reputation and eventually its profitability. To help prevent such a scenario from occurring, hotel managers can turn to technology known as social listening tools. These are applications that search the web for posts and comments about particular hotels. Once such tools are put in place, hotel managers can begin to analyze the results and then take remedial steps to quickly and effectively minimize any damage that might have occurred to the hotel. READ MORE

Online user reviews, on TripAdvisor, Online Travel Agency sites or Google, have become incredibly influential in terms of influencing where the customer books. Most people agree that they send a clear, unbiased signal to the marketplace about the quality of the hotel, and are much appreciated by customers as a valuable and powerful input into their decision making process. However reviews also have a deeper, more hidden value. Properly analysed, reviews can give you deep and meaningful real-time insights into what is important to customers in your marketplace and your relative strengths and weaknesses compared to the competition. READ MORE

A day in the life of a social media manager is anything but slow. But, it can be routine, stale, and tiresome. When that happens, a social media audit is a perfect opportunity to uncover hidden gems and rededicate your efforts to connecting with your audience. Whether you've got a dedicated social media team on-site, liaise with a contractor for social media management, employ an agency for campaign creation, or haven't touched your Facebook page in months - a social media audit can inject some inspiration and strategy into your social. For hospitality brands, there are a few specific boxes you must check to have the whole picture READ MORE