Hospitality organizations may spend tremendous amounts on improving the guest experience, but they still have ways to go in improving their employee turnover and training. The hospitality industry has a culture of high turnover and lack of training due to different internal and external factors. Experiential learning and customized training programs may not only support employee retention and improve morale, but ultimately provide a positive guest experience, drive repeat visits and increase profitability. From an employee's perspective, there is the added benefit of creating a pipeline of promotable employees. From the guest perspective, better-trained employees are going to deliver better on the company mission statement as well as the brand standard. READ MORE

The hot concept in 2020 hotel and resort marketing is influencers - you know you want to do it. But you also must know that there are many ways to do influencer marketing wrong. There are plenty of reasons to want to do this right - notably the popularity of social media channels (think Instagram and Facebook) and their increasing importance as places where consumers search for travel information. Which can mean inspiring pictures, for instance. Also brief, punchy write-ups that make the reader want to pack and go. Resolution for 2020: learn to succeed with influencers. READ MORE

For many hoteliers, 'attending to social media' means dutifully responding to comments and guest reviews. In truth, it means far more than that. Hotels can no longer afford a languid approach to social media. A vivid presence on relevant channels – Instagram, Facebook, Twitter, TripAdvisor, Google – is a basic requirement for survival in a hyper-competitive landscape. What do we stand to lose by adopting an unsuccessful strategy, or no strategy at all? By understanding the cost of mediocrity in the digital world, hotels can navigate toward better engagement and stronger balance sheets. READ MORE

Over the past decade the unstoppable rise of social media has impacted almost every industry in some way, but the hospitality business has been especially affected. Online customer reviews, real-time feedback through social channels, and the rise of travel-influencers are just a few of the side effects from social media that have had a profound effect on hospitality. But social never stands still and, for marketers in all industries, a process of constant evolution and learning is necessary in order to stay in ahead of the game and take full advantage of the opportunities presented by the channel. READ MORE

A major part of Best Western® Hotels & Resorts' (BWHR) evolution has been the emergence of hip and energetic boutique brands under its corporate umbrella, including, among others, GLō®. These new additions have played a critical role in contemporizing the BWHR brand and broadening its reach from economy to upscale with unique boutique offerings. The GLō brand has allowed BWHR to appeal across generations and tap into a demographic that they were previously missing. With a stylish, convenient and technology-driven design, GLō holds a powerful new place in the affordably priced, broad-midscale hotel market. READ MORE