HOTEL BUSINESS REVIEW

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Mark Van Amerongen

One of the biggest stories in hospitality in recent years is the ongoing-and worsening-labor shortage. Hotel owners and operators have been forced to navigate an increasingly costly and competitive labor landscape, and HR managers in particular have been forced to look for creative new solutions to address personnel challenges. And at a time when the labor market is growing tighter, owner expectations are rising. Consequently, hotel management professionals responsible for hiring are also raising the bar. The costs and consequences of a bad hire have become so significant, that the HR team quite literally can't afford to get it wrong. READ MORE

Euan McGlashan

What do artificial intelligence and delicious craft beer have in common? On the surface, not much, but look a little deeper and you'll discover these are part of two trends that will impact hotels in 2020. Emerging technologies and food and beverage programs are transforming the guest experience, and hoteliers should take note. In the new year, we'll also see increased sustainability efforts (goodbye, plastic), more niche loyalty programs and brand-affiliated hotels, and properties catering to the bleisure traveler. This article covers five trends that will shape the hotel industry in 2020. READ MORE

David Lee

Does your Employer Brand communicate why talented employees would want to work for you in a way that is interesting, persuasive, believable, and memorable? Does it really differentiate you from your competitors in the talent war? If you are NOT using stories in your employer branding, the answer to both questions is and emphatic "No." Claims like "we're a great place to work," "you get to make a difference when you work here," and "come join the A Team" are meaningless and unconvincing. Anybody can claim that, including your competitors. What can differentiate you from them? Stories. Stories make your Employer Brand come to life and demonstrate the truth of your claims. Learn how to use stories to make your Employer Brand more interesting, believable, and memorable, and to separate yourself from the Employer Sea of Sameness. READ MORE

Bruce Smart

It's no secret that employees are the heart of any hotel or casino to deliver quality operations and a high-level of customer service. With the low rate of unemployment across the United States, now it is more important than ever for companies to take a strategic approach to engage and retain quality employees. This article provides information about four approaches for hospitality leaders to consider for their teams – including using behavioral sciences, developing ways to monitor the employee experience, predicting turnover through data science, and approaching your employee marketing the same way your approach customer marketing. READ MORE

John Welty

As recreational marijuana usage has become legal or decriminalized in a number of states and medical use has been accepted in even more, it has become important for business owners to understand marijuana's position in the workplace. In particular, hotel owners should understand its impact on safety and productivity. In this article, John Welty, president of SUITELIFE® Underwriting Managers, will discuss new changes to cannabis laws and what they mean for hotel owners and management. He will discuss employer rights when implementing a drug-free policy in the workplace and offer best practices to include in employee training and handbooks. READ MORE

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