Selecting a skincare line is one of the most important strategic decisions you can make for your spa, as this long-term partnership carries a significant investment of time and financial resources. Failure to choose wisely can impact your brand, alienate clientele, and damage the trust of your staff. According to the Global Wellness Institute, the Personal Care, Beauty, and Anti-aging Industry is valued at $1,083B and growing. With more skincare lines introduced every day, there is a massive increase in marketing noise and false claims. This article will help you narrow down your options and find the best choice for your spa. READ MORE

Artificial intelligence undoubtedly is the wave of the future, powered by recent dramatic advances in computer capabilities. Millennials and Generation Z consumers have eagerly embraced the new technology in the sales and marketing of hotels, while members of earlier generations may be less enthusiastic, preferring a more traditional, face-to-face, hands-on approach. When it comes to such advances in A.I. as chatbots, personal guest histories and robotic concierges, is there a way to bridge this ambivalence that works for every segment of the traveling public? READ MORE

For most hoteliers, the hotel website is the hub of their digital marketing machine. It is the crucial last point of contact the hotel has with its guest before a booking is made...or lost. Building a fast, modern, user-friendly website and then marketing that website using appropriate digital marketing channels are important first steps in driving qualified visitors to the site and encouraging direct bookings. But there is still more to do to fully optimize the site: By providing a more customized viewing experience for website visitors, dynamic content and personalization can significantly improve conversion rates and lower customer acquisition costs for hotels. READ MORE

Cala Luna Boutique Hotel & Villas strives to protect the environment and educate guests about its importance, all while providing world-class service in a paradisiacal setting. Travelers are getting savvier and are taking into consideration their carbon footprint while booking their vacation and even business trips. They are also thinking about the impact they have on the local community with over tourism becoming an important global issue. Cala Luna is proud to hold the highest Sustainable Tourism certification (level five) from the Costa Rican Tourism Institute. Their sustainability efforts include solar energy, sustainably-farmed produce, bamboo straws, beach cleanups, and more. READ MORE

The coronavirus pandemic continues to have a devastating impact on the hospitality industry. Designers and Architects will be challenged to find ways to make guests feel comfortable, safe and free from exposure to pathogens, while at the same time creating an invigorating and meaningful hospitality experience. The new normal in hotel design will need to use touchless technology to overcome the inherent danger of virus spreading from potentially infected surfaces to guests and hotel staff. Advancements in smart phone applications, facial recognition, voice commands, motion detection, heat sensors and virtual reality will be employed to create an enduring sense of safety in the hospitality environment. READ MORE