COVID-19 has impacted every area of business operations, but few have been as affected as communication. Experiencing spikes in incoming requests from anxious customers, even hotels that have had to close their doors temporarily have had to make dramatic changes to their communication strategies. Everything about guest communication has changed overnight. From the conversations brands are having with guests to the resources facilitating these conversations, and most notably the very impact that real-time communications, or the lack thereof, has on an organization's success. It's fair to say that real-time communication has gone from a competitive advantage to a survival strategy. READ MORE

The hospitality industry has always been subject to external threats. The depth of this shake-up is hard to comprehend, and many experts are predicting a recovery to be years in the making. In some instances, it includes re-evaluating or abandoning your existing brand identity. With the uncertainty of group travel, luxury big box hotels must attract new customers. And while those properties with smaller footprints feel safer, some won't survive. The winners and losers are far from being determined but how you show up matters. Marketing in the age of Covid-19 means planning for the comeback and positioning your hotel to shape the new normal. Short-term that means reassuring the public of the cleanliness and safety of your hotel and taking this opportunity to own your brand voice. READ MORE

The rise of coronavirus has reset our rhythm as humans, and in slowing down and sheltering in place, we have had time to notice natural features in our surroundings and get back to basics. Social distancing may seem at odds with hospitality, but hotels can learn from the mindful and wellness-oriented activities people are using to ground and reset, from gardening and taking walks, to home cooking and baking, artistic pursuits and wholesome family activities. How might designers shape the 21st guest experience with spaces that nurture guests' inner worlds and push them past comfort zones, reaching deeper into nature? READ MORE

Hotel operators are facing an unprecedented challenge. How should marketers approach this period before and after operations have slowed or ceased, and stay-at-home orders are in place? Are there opportunities? Are there any positive indicators as to what can be expected when things return to normal? In this article, we demystify the impact of the pandemic crisis, examining the macro-factors and the analyzing the effect on search and social media channels. We also share how hotel marketers can prepare for the rebound, providing inspiration from the top-performing hotel brands and best-practice tactics for maximizing recovery and return on marketing investments. READ MORE

Hoteliers need to be equipped with the most up-to-date and cost-effective business solutions available. Finding the right technology partner can be like finding a needle in a haystack, so it's important that hoteliers come equipped to get the most of out of their investments. Especially for management companies balancing numerous properties, switching to an outsourced business model can make all the difference. For hoteliers looking to cut-costs and streamline their portfolios back-office operations, outsourcing hotel accounting can help tighten up loose ends and improve your management company's financial health. With so many technology solutions available, it's important to know your options and how they can best help your company. READ MORE