In an April 2023 article entitled "Three Innovations to solve hotel staffing shortages," it was stated that 70 percent of hotel staff were furloughed or laid off during the COVID-19 closures. Hotel staffing shortages | McKinsey. This article will address the current challenges in the hospitality industry and some strategies for organizations to cultivate a dynamic and fulfilled workforce. READ MORE

Social media is crucial for hotels and restaurants to connect with audiences and drive growth. Effective strategies include leveraging authentic content, tailoring approaches for different platforms, collaborating with influencers and embracing emerging trends. Hospitality businesses should focus on creating a cohesive brand experience, avoiding common pitfalls and measuring success through meaningful metrics to stay competitive in the digital age. READ MORE

Analyzing lodging operations as to their product, market and competition is not a new process but one that demands continual and up-to-date measurement from the owner, general manager and all parties involved with the intended success of this venture going forward. The answers to this procedure, while different for every property, will always be reliable. READ MORE

Social media is more than pictures and hashtags, it's a strategic marketing channel where every post can turn casual scrollers into future guests via organic social, paid social advertising, and influencer marketing. Common pitfalls, like relying too heavily on AI or treating your Instagram like a bulletin board should be avoided. An adept team can turn social media into a revenue generating platform in its own right. READ MORE

In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel's brand identity in addition to increasing booking rates and guest satisfaction. READ MORE