The days of hotel lobbies full of mask-less people, overflowing restaurants, and packed fitness rooms are probably a thing of the past. How hotel Brands, owners, and operators adapt and the strategies they utilize to address the new norms for key elements such as lobbies, F&B, and building systems will determine if they survive and how to plan for the future. READ MORE

When it comes to innovative guest experiences, independent hotels are leading the charge. Without the red tape of big box properties, these hotels are not only finding creative ways to meet guests where they are, but also anticipating needs as they evolve. Some of the brightest and the best are taking what they're already known for, and amplifying those experiences. READ MORE

With hotels unlikely to see a return to pre-pandemic occupancy rates before 2023, savvy executives turn to consultants and designers for innovative approaches to reconfiguring and reimagining amenities and service offerings. Targeted approaches can reinforce brand loyalty and capture new revenue by appealing to the new traveler mindset, which revolves around the question of safety and the desire for a positive guest experience. READ MORE

The events of the past 8 months have forced the hotel industry to reevaluate the notion of cost containment and efficiency vs. preparedness and prevention. When considering the future of travel and the hotel industry, the implications for hotel design and remodeling creates new opportunities for resiliency and survival in the months and years to come. Welcome UV light technology… READ MORE

With an empathetic design approach, hotels become conduits of experience, not architectural statements. An accelerating trend in 2020, slow travel encourages travelers to put aside agendas, and at a leisurely pace, immerse in nature, local experiences, and the unadorned, quotidian beauty of a place. Can we make guests feel like living expressions of a place instead of temporary visitors? READ MORE