Building back a better Humpty Dumpty requires design and branding in the broadest sense of the words. Design as we think of it these days is more than the development of the interior design of the project. Today, design includes a selection of a vast array of amenities and systems requiring a deep understanding of how the guest will relate to the facility in order to experience the brand as intended. READ MORE

COVID-19 has changed the way the travelers view hotel stays. With evolving requirements from jurisdictions, protocols from hoteliers, and enhanced expectations of guests and staff alike, Adrienne Scribner from Baskervill's award-winning hospitality studio offers three cost-effective strategies hotel owners can implement to help their guests feel comfortable and safe in our pandemic and post-pandemic world, while also saving on costs in the long run. READ MORE

The "next normal" for the spa industry implies a dynamic and dramatic restructuring. Spa business models must evolve to remain profitable. Despite the challenges of operating in a pandemic, with scarcity comes creativity and the opportunity to innovate. This article shares spa best practices and innovative ideas to help you operate your spas safely and profitably while delighting your guests. READ MORE

Tim Schroeder, President and CEO of Duravit North America, explores how technology and design help shape the hotel guest experience. Focusing on his area of expertise, the bathroom, Schroeder shares insights on leveraging innovations in product development and materiality to offer guests an experience that evokes emotion and affords enhanced levels of trust and safety in the current and post-pandemic world. READ MORE

Remote work is only increasing. It's estimated that at least 16 percent of workers will be remote workers after the pandemic, according to Harvard Business School. When done right, a hotel can provide a lobby set up for the remote worker, including excellent customer service, delicious coffee, a place to spend the night, and an escape into leisure activities. READ MORE