Tourism must come back, and the question is how. The industry has a choice: return to business as usual (or worse, take backward steps in progress) or use sustainability as a core driver for a safe return. In this piece, Sabina and Gloria Fluxà, respectively, CEO and Corporate Sustainability Officer (CSO) at Iberostar Group, share what they believe are three key aspects to consider to build a better industry. READ MORE

Now more than ever it is important that hotels look for ways to reduce friction in the hotel experience. In this article, Rick Garlick will examine the ways in which technology can help reduce friction in the hotel experience, leading to more enjoyable experiences for travelers. Such tactics that Rick suggests hotel brands adopt include one-click booking, smart luggage, and in-room technology. This article will also look at factors beyond technology that hotels have to weigh when it comes to reducing friction in the hotel experience, as interaction-less guest experiences, health and cleanliness practices, and guest communications. READ MORE

All hospitality organizations strive to embody a corporate culture of service to guests and community. But how do we establish and perpetuate this conscious workplace culture-one that represents worthwhile goals and values as it builds strong connections within and without our organization. This article will discuss positive actions that can help drive our business and the ways they work to satisfy some of the most basic human attitudes and values. It is important to stress that a time of stress puts our corporate culture to its test. Will we pass? READ MORE

Not every company out there has your best interests at heart, but it isn't always easy to tell if - or when - you've been deceived. In order to spot misleading marketing practices, hotels need to know and ask the right questions. We have detailed three examples that hotels can focus on when dealing with digital partners to ensure data transparency and to avoid long-term scams that prey on operators' trust and budgets. This way, hotels can focus on providing the best possible guest experience while trusting their digital partnerships are doing everything they can to improve business, particularly during difficult periods. READ MORE

Are companies like Amazon and Apple setting better examples of great customer service than the hospitality industry? There has been a sharp decline in the hospitality industry in basic customer service with more reliance on technology, resulting in impersonal or rote customer interactions. Many times, calling a hotel requires extreme patience because of all the sales and reservation messages and the numerous prompts before getting to the right area, if lucky. READ MORE