Many hotel marketing teams, specifically those representing high-end lifestyle properties, are inundated by hundreds of proposals for "collaborations" each year by self-proclaimed influencers willing to build awareness for a brand in exchange for a hosted vacation. Social media marketing continues to skyrocket as an effective strategy for building buzz but finding the right partnerships and maximizing them is critical for success. READ MORE

What are some of the more important challenges hotel management will need to confront in 2021? And what new cravings will post-pandemic travelers be requesting in this new era of travel? Srinath Yedla, of Yedla Management Company discusses the big issues hoteliers faced in 2020 and takes a look at trends he predicts for 2021 that other small- to mid-tier hoteliers need to recognize. READ MORE

Whether you love them or hate them, influencers are tapped into social media best practices like no one else, and influencers have become major players in hotel marketing in recent years. While hotel budgets have been cut as a result of the pandemic, smart marketers have leveraged the power of influencers to share their stories for a fraction of the cost of traditional advertising. The benefits don't stop at cost savings, either. READ MORE

Hospitality marketing offers marketers endless opportunities to let their creativity run loose. Social media has been a vehicle that given marketers even more reach and engagement with their target audiences. Although it's been a blessing, the metrics/KPI's, content, and overall advertising campaign within social media have been misunderstood by some hospitality marketers. With this article, we address these misunderstandings and clarify them. READ MORE

The year 2020 was the most challenging in the history of the hospitality industry, but it also led to innovative strategies, the adoption of new tech, and elevation of customer service. Here are key steps one high-end international business hotel in Houston took towards future success, moves that will live on long after the coronavirus pandemic is gone. READ MORE