In this article by Katie Adkisson, Partner & Co-Founder of Reed Public Relations, hoteliers of all sizes can adopt four tried and true tactics for unique social media content creation. Katie explains the importance of focusing on customer data, keeping brand content consistent across platforms, and varying verbiage based on the social media platform to achieve maximum success in the social media space. READ MORE

During Covid time, hoteliers have had to become creative in how to use social media to engage with past, current, and future guests. Stephanie Smith of Cogwheel Marketing has broken down social media marketing into 3 phases, Pause, Recovery, and Growth. In each phase, she explains the types of posts hotels should create, how to recognize the demand patterns within markets, paid social media strategy, and the KPIs to focus on. READ MORE

Facebook faced numerous backlashes and is no longer a cool cyber place among young internet users. Some even called for #DeleteFacebook and left Facebook. Through a review of relevant reports, this paper addresses several critical questions: Is Facebook losing charm? Should hotels abandon Facebook? Which social media platforms are popular now? What actions should hotels take in social media marketing? READ MORE

This article provides tips on actions that can be incorporated into your COVID-19 recovery strategy to boost customer trust, strengthen relationships, and bring their business back to your establishment. Social media is a viable tool that can prove beneficial when utilized in a strategic way. The article provides in-depth suggestions for hotels and other hospitality businesses can employ via Social Media. READ MORE

Can you imagine life without social media? Whether personal or business social media communications is a constant presence in our lives. Both anecdotal and statistical research support the importance of social media in the vacation industry. We all acknowledge the importance of social media. The question remains: how do you make it work for your property or your travel related business? READ MORE