Social media as we know it today was jump-started by advances in communications, first with a maturing Internet, and, then, mobile devices like always-on smart phones and tablets. Social media offers creative new ways to reach guests, staff and industry partners, as well as form collaborations with worthwhile causes and community groups. Regardless, hospitality organizations must exercise caution and take care to control the conversation as much as possible. READ MORE

As we look ahead to 2021, Influencer marketing will solidify its position as a key strategy for brands, especially in travel. The challenge will be, as always, to decipher who is an effective amplifier of your message and who is a freeloader with an Instagram account. Maximize your connection to guests through the use of social media and influencers. READ MORE

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

The pandemic brought unprecedented hurdles for the hospitality industry. With nationwide lockdowns and ongoing safety concerns came a deep decline in demand for travel. The extended stay segment prevailed, however, while traditional transient hotel models faced difficulties from all sides of business. Bruce Haase, President and Chief Executive Officer of Extended Stay America explores the extended stay segment and the factors that contributed to the company's resilience during this tumultuous time. READ MORE

In the wake of 2020, COVID-19 brought about mass lockdowns causing waves of people to flock to the online streets. Social media has become a vital platform of trust and engagement between consumer and business as a new universal language of online presence takes over word-of-mouth. So, filing rooms in a hotel requires sharing a little more than a brochure. READ MORE