Social media marketing plays an important role in hotel recovery strategy from the Covid-19 pandemic. By reviewing new and creative ways of using social media, this article suggests social media practices that hotels should be doing in 2021 such as –engaging with customers by providing virtually immersive hotel experiences; social listening; "human touch" communication; employee ambassadors, and more. READ MORE

Florence Quinn, founder and president and Cassandra Small, senior vice president of Quinn, a lifestyle public-relations firm specializing in travel and hospitality, food, wine & spirits, real estate, spa & wellness, to name a few, share the hilarious, heartwarming and brave social media practices that were started during COVID that will continue into 2021 and beyond. READ MORE

How can hoteliers tell stories on social media without guest photos? In this article, Screen Pilot Social Media Manager Arielle Rubenstein will teach you a few new tricks to get your beacon shining bright again as soon as possible. Let your guests and followers walk the journey with you and you'll discover a mutually beneficial relationship that lasts - and creates revenue. READ MORE

With a travel reboot just around the corner, hoteliers can lay the groundwork now for a successful recovery through smart, strategic use of social media – both proactively and via listening for trends and traveler sentiment. It provides a platform to raise awareness and to build trust. This article addresses five effective ways to use social media in your recovery strategy. READ MORE

During these moments of Covid-19, hotels are operations and business models have changed drastically. With budget cuts and reduced staff, although this can be seen as unfavorable, this presents a great opportunity for hotels to create a strong operational foundation. Bob Holland, Associate Partner with Strategic Solutions Partners provides a ten-step Hotel Recovery Playbook to help hotels strengthen their operational performance. READ MORE