Guest service has evolved into more than amenities and pleasantries. In the time of the pandemic, service needs to also offer productivity and efficiency. Additionally, guest service needs to reflect business knowledge, empathy for guest perspectives and, also focus on guest safety. This discussion provides a context for the lodging industry creating a blueprint for guest service going forward. READ MORE

Immersive art experiences that are hand selected and incorporate a brand's mission and core values tell a visually stunning story and create community connection. Further, it supports a hotel with differentiating themselves from the competition. Instead of viewing art as a plain picture to hang on the wall, consider art to be a key resource in your growth. Here's how to view your hotel's artwork as more than just a pretty picture. READ MORE

2020 prepared you to take a swing at the proverbial piñata. Face covered, head down, spinning in circles. You paused from time to time to sorta straighten-up. A little unsteady and a lot uncertain. You were searching for your target. You knew it was out there, but you couldn't see it. Stand up straight this year: embrace pandemic-prompted opportunities and disruptive innovations. READ MORE

Superheroes capture our imaginations and our hearts with their adventures and special gifts but what about the rest of us? What, if anything, do our hospitality workers have that catapults them to Superhero status?? Could it be…their Mask?? The mask may be an unexpected new excuse and superhero "gift" for hospitality teams to become more empathetic. What if, we transform when we put it on? READ MORE

As we begin to recover, it is a good time to rethink and refresh our offerings especially by reaching out to a previously marginalized market. The premise that seniors can save hospitality may sound far flung, but since they are the group with the vaccine dosage completed, they can and will go out. The question is will they spend their time and money with you? READ MORE