In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth. READ MORE

The travel market continues a dramatic shift towards sustainability. Green certified hotels and resorts are the industry's most sought-after market segment. Travelers and industry stakeholders alike recognize the importance of credible sustainable practices. This trend translates into higher-than-ever Hospitality Certification demand. This article explores some of the trends and methods helping lodging properties transition to sustainable operations. READ MORE

Unwrap the potential of the holiday travel season with these expert insights on creating engaging guides and itineraries. Captivate your audience, increase bookings, and stand out in the competitive hotel industry with these seasonal tips. From understanding the purpose behind holiday-specific content marketing to distributing and promoting your content, following this advice is sure to land you on the nice list. READ MORE

In a rapidly changing hospitality landscape, staying ahead of marketing trends is essential for hotels seeking to increase revenue throughout the year. By embracing digital transformation, leveraging social media, prioritizing sustainability, and more, hotels can attract more guests and enhance the overall guest experience. As the industry continues to evolve, hoteliers who remain agile and innovative will be well-positioned to thrive and achieve long-term success. READ MORE

Consumers want to plan trips online but question the legitimacy of e-commerce sites and are losing trust in the hotel industry. Hoteliers can use the four antecedents of authenticity--continuity, credibility, integrity & symbolish--as well as three social media tactics, to overcome consumer skepticism. Employee training and branded digital messages can help signal authenticity and build brand reputation. READ MORE