Conditions over the last year are forcing us to revisit traditional marketing results, and today we must find patience to work and wait, something uncomfortable to many. But while some customers do not have the willingness to buy just yet, there are important steps we can take now that will set the stage for our future success. READ MORE

Ever wonder if your hotel is optimizing its sales & marketing strategy? Want to discover how the sales & marketing department can transform your hotel and the impact it can have if done right? This article explores several best practices, and the impact an asset manager's services and perspective can have on this vital department. READ MORE

The crisis has pushed hoteliers to reconsider their long-held beliefs about retaining their systems. Perhaps there's been a fear of accepting the heavy investment that came with introducing systems which quickly dated and were yet to prove ROI. Here's how sales & marketing teams can use technology to position for growth, be savvy and curate the brand story for the long-term. READ MORE

Pent-up demand for travel is palpable. Rising U.S. vaccinations, coupled with strong pandemic stimulus, personal savings and recovering employment, are set to propel travel in the second half of 2021. Real estate senior analysts at RSM, Laura Dietzel and Ryan McAndrew, provide an in-depth look at the challenges and opportunities hotel owners and operators will face in the coming months. READ MORE

Now that vaccine roll-out is picking up steam and businesses begin to get back on their feet, hope lingers on the horizon. The industry is in for a period of transformative change in the months ahead-in a good way. With a goal-oriented, measurable and tactical plans in place, only hoteliers properly prepared for the looming recovery will declare victory as the race to recovery switches into high gear. Are you ready? READ MORE