Attracting top talents is always one of the most difficult tasks in the hospitality industry, even with a strategic process in place. While many Top Executives are made redundant and looking for new positions elsewhere this year, and a business that might come back looking very different, the task of making strategic hiring decisions is one that deserves special attention. READ MORE

Buckle your seatbelt! The rebound is coming and here is some horsepower to help fuel it. By leveraging specific data and segments, outside staffing solutions and social messaging, you can combat limited brand support, conflicting forecasts and less seasoned staff. This article will most likely surface some ideas or tasks that you know need to be done and that keep getting postponed for later. READ MORE

Many marketers have used the pandemic as a crutch to get more exposure for clients, but to be effective today, we need to shift our messaging towards recovery, rather than the hardship we've all, collectively, experienced in the past 14 months. Here are 4 ways that marketers can improve their messaging to help hospitality companies discover the road to recovery. READ MORE

The pandemic has not only challenged our operational leaders – it has forced our sales and marketing leaders to fundamentally change how they work. Learn three prominent Sales and Marketing insights that we as a company have gained throughout the pandemic, and how we see those insights shaping our future revenue generation efforts. READ MORE

Direct booking has been a staple in the hotel industry for brands looking to build a stronger connection with their guests. But as we move forward into a future that increasingly focuses on user profiling's privacy and ethical concerns and a shift to a "cookieless world", the need for and value of first-party data becomes more evident. READ MORE