The COVID-19 pandemic has been devastating to the hotel industry in so many ways. If hotels were able to weather the storm, how and when do sales and marketing activities get revived? How do hotels do more with less and what can be done to prove that your marketing and advertising initiatives are working? I don't have all the answers but I'll share my thoughts and opinions on this subject after spending the last 20 years selling and marketing hotels across the country. READ MORE

Alain Spieser, Marketing and Communication teacher at the Geneva Hotel School, gives his perspective on how Covid 19 crisis affecting hotel sales & marketing activities has influenced the fast pace development of more extensive and efficient use of Digital tools. Can the guest experience be digitalized? READ MORE

Along with operations, the pandemic thrust sales and marketing staffs front and center, as they worked creatively to reach guests through a maze of enhanced cleaning and safety standards, local regulations or, in some cases, consumer trepidation. This article will consider how we can reach both leisure and group guests under today's challenging hospitality environment, and what guest engagement might look like moving forward. READ MORE

After experiencing 15 months of a global shut down, what have we learned? How do we reopen? Are we actually experiencing a "new normal" or is it business as usual? In planning how to do this, the hotel industry can take a lesson from Steve Job's playbook in launching the "Think Different" advertising campaign. The innovative concept was brilliantly conceived and executed to drive the point of the power of a different perspective. READ MORE

To continue to drive strong bookings post-pandemic, hotel sales & marketing teams need to stay true to delivering their core message while also getting creative to explore new media opportunities and community partnerships. As consumer travel habits continue to shift, staying mindful of your hotel's strong strongest attributes will allow you to focus on travelers who are ready to book. READ MORE