With an infinite number of ways to define wellness and the many meanings it has for each of our property's guests, we have the opportunity now more than ever to get creative with activities and service offerings that generate a sense of well-being through happy, relaxing, reflective, adventurous, educational and joyful engagement both in and out of the traditional spa walls. Offerings that generate attention, create customer loyalty, and ultimately generate revenues. READ MORE

Geothermal properties are experiencing a rapid resurgence with a positive outlook ahead. Over one-hundred industry leaders recently provided insight on the increasing popularity of hot springs soaking. Several new facilities were unveiled in 2020 and dozens of improvement projects are underway. Many of these restorations are located at historic sites from the late-1800s. This renaissance demonstrates strong consumer interest in wellness-oriented activities. READ MORE

Forming new relationships and participating in healthy collaborations, conferences and industry groups have become cornerstones to building strong frameworks to conducting business. Amid the many challenges we have faced throughout COVID, travel restrictions and meeting and conference cancellations; this unparalleled time highlights the challenges and continued importance of developing our interpersonal and professional relationships. READ MORE

As vaccinations re-energize our population and our anticipation for travel, we have to wonder: what will the future feel like? How can we carry the innovations inspired by a pandemic into creating new spa experiences -- and tomorrow's adventures? Ben Farber, President of Bristol Associates, takes a look at the lessons to hold on to, including five key tools to keep from the last year. READ MORE

Travel is experiencing a comeback, but with that comes a newfound sense of anxiety from travelers who have spent the past year at home. In order for the hospitality industry to return to its pre-pandemic numbers, it's important to understand the new habits that travelers have acquired the past year and welcome guests back with a reimagined experience that has comfort and ease built into all touch points. READ MORE