Creativity is the name of the game for hoteliers looking to attract group business as the industry recovers. From changes to service offerings, properly utilizing and transforming existing space, to remaining compliant with health and safety measures, there are many considerations for owners and operators. What has proven to be successful and where do hoteliers begin? READ MORE

Everything has changed. To be successful, hotel executives must re-examine what is important to hotel guests, event attendees, and employees while finding unique ways to exceed expectations in an ever-changing environment. The uncertainty in the travel and events industry has sharpened the focus of innovators in hospitality to go back to the basics with a fresh set of eyes. READ MORE

Shorter trips for leisure travel have caused the resurgence of the mom-and-pop independent hotel. Now being scooped up by larger hotel groups, how has this landscape changed? Areas like the Catskills are seeing leisure travel growth, as urbanites look for safe travel alternatives that don't rely on air-travel. Pre-1950s resort towns are seeing new life and hoteliers are finding opportunities in sopping up small resorts all over the country. READ MORE

With the return of in-person events on the rise, people are excited to immerse themselves back into their pre-pandemic routines. However, events as we know it have changed and will continue to evolve. Amongst change comes the need for flexibility to adapt to today's new normals. How can events accommodate guests as in-person gatherings begin to resume with the COVID-19 in mind? READ MORE

Meetings and events best practices applied with flexibility and empathy will help planners and suppliers ensure the best win win outcome through these continuing challenging economic conditions. Staying focused on stakeholder objectives while working closely across the functional areas of the operation, hotel salespeople will test their skills and creativity. It is important to remember the foundation while being mindful of all possible outcomes. READ MORE