Safety is the new luxury-it's of the utmost importance to consumers in today's health climate. To provide an excellent guest experience, staff must provide consistent health and safety standards at every touch point. The world has changed and it's up to hotel leaders to evolve and create a safe, welcoming environment for guests and employees. READ MORE

With company principles and planning now increasingly transparent in the digital age of the "conscious consumer," the hospitality industry can no longer afford to be without when it comes implementing a sustainability strategy across all segments. The break in leisure and recreation in 2020 shed telling light on the world's largest pollutants and outlined just what needs to change in hospitality. READ MORE

Economic experts predict recovery from the pandemic in the hospitality industry should not be expected until as late as 2024. This means executives have to cut expenses, ask tough questions and make hard changes now. And they need to start in their own sales and marketing department – the "sacred cow" of the organization. READ MORE

How are hotels finding new sales, marketing and service practices that help drive a higher local and regional share of a group market since March 2020? Where can data driven insights help determine group meeting strategies? The reality for the events industry right now is that what was, is no longer what is. However, hotels that can look through the weeds and manage the landscape will find success in the new world of group bookings. READ MORE

Taking a holistic approach to the evolution of meetings and events will be a key component to success as well as a differentiator in capturing business. As many independent hotels work toward developing and enhancing their group offerings, it is important to consider all elements of the guest journey, beyond technology and logistics, as part of the overall recovery initiative. READ MORE