Like almost everything in the hotel industry, revenue management changed dramatically during the last year. The pandemic conditions challenged all established processes and best practices as demand dried up, and historical data was rendered powerless in predicting future performance. Organizations with strong revenue culture were able to adapt and weather the storm, but with the Delta Variant raging through the country and as group and business travel segments lag in recovery, it is time to re-invent once again. READ MORE

Past hotel downturns followed a similar pattern where occupancy recovered prior to ADR. In the current crisis, this dynamic has been reversed as the fear of travel and social distancing are the prime determinants of hotels performance, and missing demand segments account for the pattern of ADR recovery rather than recovering economic fundamentals. Historical data and a simulation exercise illustrate the strategies of revenue managers. READ MORE

In the pursuit of pay equity, many jurisdictions are passing legislation designed to level the playing field. This includes salary history inquiry bans, mandates to provide applicants with compensation ranges and more onerous requirements. These varying obligations can make it difficult for multijurisdictional employers to stay in compliance with all applicable laws. READ MORE

This article explores the strong grounds for the launch of urban hotel Meliá Chiang Mai, towering over the River Ping and Night Bazaar in Chiang Mai's heart in the mountainous north of Thailand. Despite the global pandemic, this hotel's debut will provide much-needed jobs and lifts optimism, sending a message that things will eventually improve for the local tourism industry. READ MORE

Scott Dahl is a higher education Lecturer with over 30 years of senior-level industry experience. He offers insights from the pandemic period and illustrates a few of the many resulting opportunities. In particular, he highlights the impact of advances in technology and a shift in marketing dynamics towards social channels as opportunities for the industry. READ MORE