Whirlwind, staggering, unprecedented, historic, once-in-a century-we still haven't run out of descriptors for what the pandemic has wrought. Still, like other disciplines of hospitality, revenue managers rose to the occasion with equal measures of well-honed skills and adaptability, working in harmony with the full hospitality team. Now, we consider how our experiences my help us shape our revenue management strategies in the coming year. READ MORE

It's a brave new world for revenue management professionals dealing with major disruption from the COVID pandemic. The road ahead can be complex and exhausting for management teams of all shapes and sizes. With so much to consider, it's essential to break down your approach into the top priority areas that will keep your property humming. READ MORE

The pandemic has served as a reminder about many aspects of our business and certainly, for hotels, one constant reminder has been that additional revenue must be generated in more ways than simply raising room prices. In the past 18 months, when every extra dollar has counted, the ability to drive fresh ancillary revenue streams has been vital, and has inspired a completely new level of innovation and creativity from many within the sector. READ MORE

Are you prepared for the upcoming turbulent demand? It is not a question of if hotels have been impacted by Covid-19, it is a question of how they have been impacted. And perhaps more importantly, it is also question of how they manage throughout the recovery period. Gain insight into how retail pricing impacts your overall pricing strategy, consumer perception, business mix, and hotel profitability. READ MORE

A winning team needs not just a great defense, but, also, a point-scoring offense. For many hospitality organizations, the first understandable response to the pandemic was cutting expenses as much as possible. In the process, we have learned ways to be more cost-effective going forward. However, recovery really entails a focus on revenue generation, in particular adopting a vibrant sales culture that welcomes and takes advantage of the ideas and skills of the entire hospitality team. READ MORE