Sporadic demand has resulted in a lack of confidence in historical demand-based pricing models and occupancy trends. This article explores how revenue managers can develop an understanding of future demand. Future demand hinges on understanding guests and understanding forces driving changes in market demand. Can predictive analytics be used to predict future business levels? READ MORE

The slow and steady US hotel recovery is well underway and the rebuilding of teams will gain momentum in the coming months. The supply of must-have progressive revenue strategy leaders for the new industry landscape will likely be less than the demand. However, there are a few proactive solutions hotels and resorts can take to get ahead of this key leadership position shortage in the coming months as they recalibrate and rebuild their teams for 2022 and beyond. READ MORE

Since March 2020, hoteliers have been adapting to dynamic demand patterns and customer behaviors. The crisis has led to savvy hoteliers employing a new-era revenue management strategy, which is likely to endure after the virus fades. The pandemic has prompted hoteliers to analyze virtually all aspects of their businesses in order to run as lean and profitably as possible. READ MORE

Since Covid-19 has intensified the need for changes in customer and business relationships, this provocative article by Holly Stiel explores the valuable relationship between businesses, their customers and their teams. Learn how to be the employer of choice through understand the importance of emotional labor in order to win the hearts/minds of your team. READ MORE

After months of travel hesitancy, historically low occupancy rates, a remote workforce, and gale-force challenges, calmer skies are on the horizon for the hospitality and travel industries. While this economic distribution tested even our most veteran industry leaders, we've weathered the storm ready to innovate, improve and change the ways we do business. Necessity, after all, is the mother of invention. READ MORE