With the increasing use of mobile devices by hotel guests, mobile technology in the hospitality industry is focused on streamlining services, improving customer experiences by addressing guest pandemic concerns with contactless engagement and also providing potential new revenue opportunities. Hotels that are offering a greater range of mobile technology options are now beginning to see a higher take up rate of this technology with resultant increases in revenue and guest satisfaction READ MORE

Many traditional business tools are now optimized for mobile technologies. This greater flexibility means faster and better data collection to promote operational excellence and culture-building. Operators should strategically leverage periodic team SWOT analyses to guide hiring and training of leaders using psychometric assessments and then to use team member surveys to gauge the outcomes of those alignment and effectiveness initiatives. READ MORE

As consumers expect more instantaneous engagement with brands and services, how can hotels match and exceed guest expectations? What is the role of direct messaging channels in building deeper relationships and harnessing the guest journey? And with the impact of the pandemic, how can hotels boost their revenue and reputation by using smart messaging to connect with customers in a mobile-first world. READ MORE

The mobile capabilities that became table stakes for hotels during the pandemic – contactless check-in and keys, QR codes, apps – are good, but they don't go far enough. There are still gaps in the mobile guest experience, a lack of cohesion between systems on the back end, and a newfound wealth of data that's underutilized. READ MORE

Resistance is futile. Guests have made it clear and are now expecting a personalized, mobile-first experience. It's no longer an option, but a requirement. If there was any silver linings from the pandemic, it was the shift in perception and speed of adoption of mobile technology. With current staff shortages and uncertainly with future protocols, now is the time to embrace mobile technology to help mitigate these uncontrollable circumstances while increasing revenue. READ MORE