The travel market continues a dramatic shift towards sustainability. Green certified hotels and resorts are the industry's most sought-after market segment. Travelers and industry stakeholders alike recognize the importance of credible sustainable practices. This trend translates into higher-than-ever Hospitality Certification demand. This article explores some of the trends and methods helping lodging properties transition to sustainable operations. READ MORE

Unwrap the potential of the holiday travel season with these expert insights on creating engaging guides and itineraries. Captivate your audience, increase bookings, and stand out in the competitive hotel industry with these seasonal tips. From understanding the purpose behind holiday-specific content marketing to distributing and promoting your content, following this advice is sure to land you on the nice list. READ MORE

In a rapidly changing hospitality landscape, staying ahead of marketing trends is essential for hotels seeking to increase revenue throughout the year. By embracing digital transformation, leveraging social media, prioritizing sustainability, and more, hotels can attract more guests and enhance the overall guest experience. As the industry continues to evolve, hoteliers who remain agile and innovative will be well-positioned to thrive and achieve long-term success. READ MORE

Consumers want to plan trips online but question the legitimacy of e-commerce sites and are losing trust in the hotel industry. Hoteliers can use the four antecedents of authenticity--continuity, credibility, integrity & symbolish--as well as three social media tactics, to overcome consumer skepticism. Employee training and branded digital messages can help signal authenticity and build brand reputation. READ MORE

There is a lot that goes into hiring the best leaders. Learn how to stay focused on the process that will help you secure covenantal leaders for your organization. This article, along with the February and May 2024 articles on the same subject, as well as the series to follow quarterly, are all intended for any leader in hospitality at all levels and whoever makes hiring decisions. READ MORE

The General Manager of the future must be a multifaceted leader with a strong business acumen, exceptional communication skills, and a deep understanding of the evolving hospitality landscape. They must balance guest needs, owners, employees, embrace technology, and foster a positive work environment. This article delves into the key qualities that make for a successful hotel manager of the future. READ MORE

Abstract Thought leadership is a tool focused on sharing new, innovative or unique content and positioning individuals and institutions that share content as thought leaders. New content can mean discoveries, new models, and or new ways of thinking about processes and products. This article will discuss thought leadership processes and provide examples and applications in multiple hospitality business functions and in higher education. READ MORE

This article dives into the competitive world of hotel revenue management, where strategies range from "rate espionage" to navigating OTAs and modern RMS. It highlights the clash between "Old School" fundamentals and "New School" tech-driven tactics, emphasizing the need to blend both approaches. To succeed, hotels must innovate while preserving the core principles of guest relationships and market intuition. READ MORE

Experimental travel involves an element of serendipity, a deeper connection to the destination, and experimentation with new travel concepts. It is also related to digital nomads, sometimes adventure travelers who spend time at their destinations. As this group can work from anywhere and earn money while traveling, providing them with accommodations, events, services, and facilities can open new doors for hospitality businesses. READ MORE

The growing NIMBY (Not In My Back Yard) movement is impacting the entire hospitality industry, especially the lodging sector. It is the call for No More Tourists! It is easy to see why the trend can significantly impact hotels. In this article you will read where it comes from, why it is growing, and the strategies that two US cities are using to address it. READ MORE

AI-powered loyalty programs are revolutionizing guest engagement in the hospitality industry by offering personalized rewards, real-time interactions, and dynamic loyalty tiers. These programs leverage predictive analytics and AI-driven insights to anticipate guest needs, enhance experiences, and build emotional connections. By integrating AI, hotels can transform loyalty programs into powerful tools for fostering lasting relationships and driving repeat business. READ MORE

Beverage programs are just as important as food programs for hotel bars and restaurants. A well-thought-out cocktail menu can make or break memorable experiences that keep customers coming back for more. In this article, we'll explore how hotel dining venues can stay on top of beverage trends to keep their menu fresh and appealing to new and returning guests. READ MORE

Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions. READ MORE

Glamping is no longer just a travel trend. Since emerging about a decade ago, it's become a permanent fixture on the outdoor hospitality landscape, offering travelers a new kind of outdoor recreation experience. In this wide-ranging feature, Toby O'Rourke, President & CEO of Kampgrounds of America, Inc. (KOA), discusses various aspects of glamping experiences and what's driving the appeal for so many travelers to this growing activity. READ MORE

It seems as though new travel trends are emerging daily, especially with the prominence of social media, and travelers are increasingly becoming drawn to trend-focused trips. Hoteliers must stay informed and strategically choose which trends to embrace based on their target audience, location and resources in order to stay relevant in a highly competitive hospitality industry. READ MORE