Starting (or restarting) your hotel on social media is no easy feat. From how to delegate tasks, to how to budget, to how to leverage ads and communication, here is your comprehensive guide to social media for hotels in 2022. Bonus tips and tricks at the end of the article. READ MORE

Since the early days of planning trips with friends on casual online chatrooms, social media has come a long way. From ideating to planning to booking and beyond, travel and hospitality brands now have opportunities to influence each buying cycle phase on social media platforms. Establishing your unique brand voice through social media marketing is an intricate process. For the marketers' benefit, here are the emerging trends for 2022 that will impact your hotel marketing on social channels READ MORE

With social media, success begins by fostering engagement and providing inspiration. Being experiential, authentic, relevant, and consistent across your social media communications will help increase those essential engagement metrics. Now more than ever, gaining trust, building relationships, expanding reach, and encouraging action will directly influence your hotel's financial and operational performance. READ MORE

At no other juncture has social media held such potential to drive new business for hotels. Factor in the pent-up demand driven by the global health crisis and it's clear that now is the perfect time for travel brands to revisit their social methodology. Here's the approach Screen Pilot's social media experts are utilizing for post-pandemic success. READ MORE

Social media is critical. Whether your marketing team has fully embraced the need to monitor constant changes of the social landscape, or sticks to its tried-and-true Facebook content, guests are adapting their social behaviors, and your bottom line depends on strategic social campaigns targeting specific audiences. Hospitality leaders must diversify their platform content to reach multiple audiences, as the next phase of social media will bring more opportunities to drive transactions and sell products and services. READ MORE