Lodging professionals have been attempting to identify ROI of social media formulas for nearly two decades. Emerging research evidences it is likely that current approaches and formulas are not only inaccessible, but unwise. This article identifies trends in assessing social media successes in the lodging industry, while also forecasting the future of social media in our industry. READ MORE

Should you hire a firm that does both PR and social media? Since they are separate services with different skill sets, what's most important is the depth and breadth of experience of each team. In this regard, there are several benefits to hiring a firm that only does PR and an agency that only does social media. At Quinn we work with social media agencies. READ MORE

A well-crafted social media presence seems almost effortless on the surface but behind the scenes demands strategic planning and compelling content. Whether you're deploying videos and live streams, harnessing your staff and guests' photographic and videography skills, or collaborating with quality influencers, the principles of communication remain the same - presenting a compelling hook, angle and story to cut through. READ MORE

Everyone knows about Facebook, Instagram, Twitter, YouTube, and other social media platforms, yet there is much confusion about how to use them effectively for business purposes and how to actually drive measurable revenue and profit. Success requires time, effort, and experienced professionals with a targeted and defined strategy. How can hotel executives leverage and benefit from social media platforms? READ MORE

The novel coronavirus pandemic has helped accelerate the trend of employing social media as a key strategy for hospitality sales and marketing. This is where our guests are found and where they make many of their important buying decisions. Keys to success include careful selection of opportunities to engage potential guests, IT security and a strong sales culture within the organization. READ MORE