This article highlighted opportunities and challenges that hoteliers faced when involving various social media platforms for business including marketing. Given hotels enjoyed the abundant opportunities for business operations and means to interact with their customers, the ethics of using social media also addressed. This helps hotels for their businesses and creates an effective online presence on the internet. READ MORE

If a hotel brand's internal data does not show a strong relationship between its social media activity and its revenue per available room, there may be a disconnect between what guests want in social media and what they're getting from the brand. Following best practices in customer care and post content should increase customer acquisition, retention, and evangelism. READ MORE

A strong brand and cohesive design narrative can help guide guests' decision-making process in selecting a hotel, as they know what suits their lifestyle and needs, whether planning an outdoor adventure, family trip, or splurging on a luxurious romantic getaway. Choreographing the guest journey with branding touchpoints and locally inspired design will differentiate hotels from competitors and enhance global expansion plans. READ MORE

There might not have been a city that was hit harder than New York during the beginning of the pandemic. Learn how one management company utilized engaging, quality content and messaging, during the global health crisis to keep the dream of travel alive in the city that never sleeps. READ MORE

Publishing quality sharable and branded content will do more for a social media strategy than fixating on engagement, paid promotions, and analytics. By reshaping the parameters for expected success, businesses can learn to grow their accounts through thoughtful experimentation. Companies that prioritize reach and consistency are likely to see the greatest return on investment as real users share posts and platform algorithms value account activity. READ MORE