Amidst on-going impacts to the lodging industry along with changes in consumer and business travelers' behaviors, now may be the perfect time to step back and look beyond traditional measures of RevPAR, ADR, Occupancy and Share as indicators of property success. Incorporating retail sales measures and employing productivity analyses may reveal opportunities to refine and/or repurpose as the industry returns to pre-pandemic levels. READ MORE

Today's hotels are finding that their guests are changing. While they were seeing a much higher number of business travelers prior to 2020, today they are seeing the advent of the bleisure traveler, and increasing numbers of guests who are more interested in experiential travel. Hotels have the ability to learn more about these guests and their behavior patterns to create new revenue streams beyond the room, and technology is the key to capturing them. READ MORE

Since the pandemic, hoteliers search for new ways to engage with guests by providing new experiences and offerings during the stay. Discussing ways ancillary revenues can be captured by hotels, Shawn Tarter outlines new ideas to consider when wanting to enhance the guest experience through extra amenities and how technology plays a role in interactions prior to check-in, during the stay, and after check-out. READ MORE

Today's leading hoteliers need to adopt new technology in order to effectively manage and grow their properties' overall revenue and meet their guests' increasing expectations. The traditional approach to technology adoption has been fragmented, disjointed, underwhelming and inefficient. Property owners can tap into property tech partners to unlock the potential of technology with a thoughtful end-to-end process which increases the success factors for owners/operators and the overall guest experience. READ MORE

The word 'meeting' is defined as 'a coming together of two or more people, by chance or arrangement'. But the very meaning of meeting has evolved and changed these past few years much in part to a pandemic and restrictions along with ever growing need for flexibility. This is an opportunistic moment in industry for meeting venues, planners and hotels to demonstrate how they have evolved with this change. READ MORE