The Pandemic has had a far-reaching impact for every hotel professional. It had gone on far longer than anyone anticipated. As we move into brighter times, there are many factors from a Sales and Marketing standpoint that will be important to know and use in helping hotels recover from the massive impact of Covid. While it is an ongoing work in progress, each hotel has to be constantly ready to pivot strategies. This article will provide some thoughts how to help move from the dramatic lows to better times in the near future. READ MORE

As the hospitality industry navigates a new chapter, guest comfort and overall guest experience can be greatly improved through simple yet efficient social strategy. By utilizing and leading with transparency and an empathetic approach, guests feel empowered and confident in their travels, and in turn, brands can be valued as authentic, approachable, and welcoming as the desire to create extraordinary memories and reconnect with others continues to grow. READ MORE

As the hotel industry continues to transition away from the financial stresses and operational upheavals of COVID, owners and operators are adjusting their marketing approach accordingly. From practices and priorities to personnel, these shifts encompass everything from resource allocation to campaign direction, providing a potentially revealing look at the current and future contours of the industry's marketing landscape. READ MORE

Hotels are emerging from the COVID-19 and welcoming guests, but they do not have clear guidelines on how to let guests know that their properties are clean and safe. In this article we note how hotels that mention their cleaning, security, and well-being practices clearly in their sales and marketing procedures will more likely generate goodwill and have a distinct edge in their competitive set READ MORE

Seasoned hospitality industry veteran, David Gross of Georgia's Lanier Islands, traces history's impact on the hotel trade and several of the resulting measures taken to restore a sense of peace of mind to guests. From visual cues to impactful initiatives, making guests feel secure not only enhances their experience, but also requires the industry to continually innovate on their behalf. READ MORE