As pandemic restrictions ease and demand for hotels increases, hoteliers are finding themselves in the unique position of having to take on the role of content creators. In order to stand out and succeed as content marketers, hoteliers must learn how to highlight their differentiators and stay visible to planners. READ MORE

Your digital presence is more than just your hotel's website. It is any website where a potential guest may research your hotel, which could be between 7 and 35 sites before booking a hotel. This 25-point checklist is intended to identify gaps in your total online digital strategy for branded hotels. Once you identify where your needs are, you can begin working out a strategy to increase your hotel's total online presence. READ MORE

The onset of COVID 19 caused marketers to rethink their strategies to connect with consumers. Initially, some chose to curtail marketing in an effort to protect perception of their brand(s) and employ a phased approach to their recovery efforts. Marketers were saddled with diminished budgets, operational challenges and the health risks that consumers feared. So, what are they doing today? READ MORE

Many lists rank some aspect of a hotel's business. Revenues. Stock prices. Number of properties. REVPAR. Ad infinitum. It is no wonder, then, that I eagerly look forward to reading Just Capital's 2022 annual rankings of America's most just companies, listing the "100 companies [that show] a holistic, stakeholder-driven approach to their business results in stronger value creation…recognizing the link among all stakeholders – workers, customers, communities, shareholders, and the environment." Where would your hotel rank? READ MORE

Meeting, Event, and Wedding planners drive significant hotel revenue, but most hotel websites focus the vast majority of their messaging to convert leisure travelers. By leveraging targeting and personalization, hotel websites can flex to speak to both leisure travelers and planners equally and drive more leads and direct bookings through the hotel website. READ MORE