With the pandemic, current practices, future trends and issues on spa, health and wellness services are changing all over the world. As a multi-million dollar sector, hotels should discuss possible development strategies for the next decade from a supply and demand perspective since better service is possible with a healthy analysis of the sector and a better understanding of customers. READ MORE

As you evaluate your hotel spa's treatment menu, take into consideration our society's dire need for both whole-body wellness and relaxation. Keeping this in mind will greatly help determine if you should expand or alter your menu. Guests will not only benefit personally (and appreciate the thought behind each treatment offered), but many different hotel groups have also shown more interest in wellness-related group activities, such as yoga classes, hiking or nature walks, or outdoor aerobics. READ MORE

Selling is a complex art and a tricky science, yet it is an under-trained, undervalued, not respected high skill profession, where people are often hired untested because 'they're really nice.' In a post pandemic era, competing with virtual sales and a marketplace underflowing with available talent, this article will help you to understand the purpose of selling in a different way and what to look out for in your salespeople. READ MORE

Behavioral scientists have known for decades that core human values drive all our decisions, including which hotel we choose. When we add valuegraphics to the demographics and psychographics in our audience profiles, we get a clear picture of how to motivate our prospects and customers at the level of human instinct. This case study walks through how valuegraphics could impact marketing strategy for a luxury hotel brand in Europe. READ MORE

With their popularity and high rates of commission, OTAs can be a thorn in the side of every hotel. But there are a few different things you can do to make the OTAs work for you, and even beat them at their own game. Check out these six tips and see if you can start to turn the tables. READ MORE