Social media is a necessary channel for the hospitality industry. Food and beverage operations, marketing, tourism business efforts and of course, lodging operations. Knowledge of social media is necessary to utilize specific platforms effectively and optimally. The choices are broad and attract different market segments for each sector of hospitality. This article will examine social media practices and applications for businesses and their guests. This article will also discuss social media in educational settings. READ MORE

Social media can help hotels remain relevant, maintain sales, and build relationships with current and future guests. Hoteliers must lay a strong marketing foundation to deliver the right message, to the proper audience, on the correct channels, while allocating operational resources to keep up with trends and demands. What are the necessary elements to laying that foundation for a successful social presence? READ MORE

Every social media platform requires a different strategy. As we emerge from the other end of the TikTok-ification, as seen this summer, and it's more important than ever to remember the differences between social channels and tailor your content to suit each. READ MORE

While the hospitality industry faces a number of tests, there are three areas of liability – privacy liability for the collection and storage of biometric data, privacy liability for data breaches, and human trafficking liability – that are likely to create serious legal and risk management challenges in 2023. But can insurance help to reduce the financial impact of these risks? READ MORE

In a previous article, we reported findings from a survey of current hospitality leaders about what hospitality will be in the coming years. Technology surfaced as an overarching Virtuoso-Vampire theme, raising the question of whether technology will be the Virtuoso that harmonized service delivery with guests' expectations, or will it be the Vampire that sucks the spirit out of the hospitality industry and diminished a hotels' revenues and/or capital? In this article, you will learn what today's Generation Z hospitality students -- tomorrow's hospitality leaders – sees as the relationship between technology and hospitality? READ MORE