Revenue management is a constant focus for hotels as it is an essential part of driving both revenue and profitability in a highly competitive environment. The hotel industry has evolved over time and is now driven by data science, algorithms, trained professionals, sophisticated tactics, and strategies. Effective revenue management will often be a major contributor to success. READ MORE

It's easy to tell hoteliers to go back to doing what worked in the past, but rules have changed. While travelers are returning to many pre-pandemic behaviors, there are just as many who have had their preferences forever altered. Now is the time to tap into available technology to understand trends impacting guest spending and how hotels can maximize profitability. READ MORE

An important feature of revenue management today involves melding our contemporary, advanced methods of analyzing and forecasting demand and making decisions on room pricing and availability with insights gleaned from the pandemic. These insights, especially related to guest mix and length of stay preferences, will help guide us as we work through another important RFP season as business travel improves. READ MORE

Leveraging Revenue Management teams and principles is an under used and critical component of an agile modern hotel strategy. Empowering your revenue team in areas not normally considered their sphere of influence will generate meaningful progression in profitability without hampering long term growth with an encumbered model based on fair-weather fees that alienate our guests. READ MORE

Many hotels promote discounted add-on bundles during online booking to maximize guest spend. While there are a number of ways to present the discount on a bundle, all are not created equal in terms of their ability to influence purchase. Why is this, and what can you do to frame bundle discounts in a way that will maximize conversion potential? READ MORE