Total revenue management, or rather optimisation doesn't have to be complicated and has evolved from data crunching to creative thinking, forming the cornerstone of a hotel's commercial strategy. And, in today's fiercely competitive marketplace, disrupted by new demand patterns resulting from the pandemic, an innovative approach is essential. READ MORE

Hoteliers have been talking about total hotel revenue management (THRM) for at least twenty years, but have been slow to implement it. The pandemic forced many hotels to rely on non-rooms revenue sources since rooms demand was negligible or non-existent. A good way to approach THRM is to determine how much revenue is being generated by each productive square meter of space in the hotel. READ MORE

As the hotel industry rebounds and evolves, owners are finding ways to become more efficient and modify their service models. Examining the effectiveness of used-and unused-space and reducing operating costs without sacrificing the guest experience is critical. There is opportunity for owners to view their properties with a new lens that benefits both the guest and the hotel. READ MORE

In the wake of the pandemic, how and where employees work has changed. So, too has business travel. As such, hotel revenue managers and sales teams must cater to the shifting needs and habits of business travelers. Data collection and management is critical to understanding customer needs and deploying curated loyalty programs that can enhance guest satisfaction and drive revenue. READ MORE

The post pandemic era is seeing key business model elements like revenue management completely reinvented. From a traditional room revenue based model, revenue is now flowing into streams not imagined. Hospitality organizations are vying with each other to offer products and services which are dictated by customers' travel preferences. This has necessitated a sea change in the way hospitality businesses are looking at technology, alliances and the customer experience. READ MORE